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z-index: 108; width: 911px; height: 1279px;' mid="" deg='0'>< class="wp-article_detail_content" style="border: 20px solid rgb(247, 247, 247); overflow: hidden; width: 831px; height: 1199px; padding: 20px; background-color: rgb(255, 255, 255);"> < class="artdetail_title" style="display:block;font-family:Microsoft YaHei;font-size:20px;color:#434343;font-weight:bold;text-decoration:none;">谷爱凌、苏翊鸣这些奥运冠军背后,是一片硕大的蓝海市场 < class="artview_info" style="display:block;font-family:Microsoft YaHei;font-size:12px;color:#5A5A5A;font-weight:normal;text-decoration:none;"> < class="sourcedata"> 来源: | 作者:明德资本生态圈 | 发布时间: 2022-06-02 | 88 次浏览 | 分享到: < class="bdsharebuttonbox shareshow bshare-custom"> < class="artview_intro" style="display:block;font-family:Microsoft YaHei;font-size:14px;color:#868686;font-weight:normal;text-decoration:none;line-height:22px;background:#F5F5F5;border-style:solid solid solid solid;border-color:#E5E5E5 #E5E5E5 #E5E5E5 #E5E5E5;border-width:1px 1px 1px 1px;"> < class="artview_content" style="display:block;font-family:Microsoft YaHei;font-size:16px;color:#5A5A5A;font-weight:normal;text-decoration:none;"> < class="artview_detail" setsid="article210">

从冬奥结束到现在,无论是2金1银好成绩的谷爱凌,还是中国最年轻的冬奥冠军苏翊鸣,话题热度居高不下。而两位顶流的“天才少年”,也成功引得无数的家长开始了新一轮“内卷”。

谷爱凌出身于精英家庭,不仅仅是她拿了奥运冠军的滑雪,长跑、篮球、体操、瑜伽、骑马、足球、攀岩、钢琴等她也是样样拿得出手……

今年刚满18岁的苏翊鸣,不仅小小年纪就完美兼顾滑雪运动员和演员的双重身份,学业上也是每次考试都能拿100分,中日英语无缝转换,还有冲浪、山地车、跳伞、尾波板、吉他等同样玩得很不错……

他们两个人的家长到底是怎么培养的?

同样都是孩子,为什么他们俩可以样样精通还能再来一个,自家娃就报了一两个艺体兴趣班就累成省电模式了?

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">谷爱凌、苏翊鸣这些奥运冠军背后,是一片硕大的蓝海市场

酷动少儿体适能运动中心品牌风采

市面上大部分的少儿培训都只是体能训练

青岛茗博健身培训有限公司创始人吴长亮非常坦率的表示:

现在的青少儿培训处于蓬勃发展的初期阶段,但行业中存在很多问题,最大的一个就是因为缺乏专业完善的体系支撑,大部分的兴趣班都只是单纯的体能训练——这就让很多孩子累也累了,学也学了,乐趣却很难体会到多少。

作为一名专业健身教练,吴长亮敏锐意识到了青少儿体适能市场的巨大。“市场刚需,还有国家相关政策支持,当然说干就干!”

吴长亮在2021年5月创立了自己的青少儿体适能品牌——酷动少儿体适能运动中心。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">谷爱凌、苏翊鸣这些奥运冠军背后,是一片硕大的蓝海市场

酷动少儿体适能运动中心品牌风采

行业里缺乏专业技术和完善理论支撑,吴长亮就请来了北京体育大学的博士和一级、二级运动员,还有在体育学教授组成课程研发团队,自主研发相关课程;

行业里师资人才匮乏,吴长亮就带领核心团队成员培训打造自己的师资储备力量,建设教师人才梯队。

小班授课、通过心理测评制定专属训练计划、心理+体态双管齐下的培训思路,孩子们在学习时不只是学习专业技术动作,还能享受到运动的乐趣,从“被迫练习”转为“主动”让吴长亮的“酷动少儿体适能运动中心”很快在混乱的市场中站稳了脚跟。

但吴长亮的商业野心不止于此,从公司刚成立开始,吴长亮就是奔着上市的目标去的。那么如何形成完整的商业模式和运营管理模式,如何实现快速规模化扩张,就是吴长亮迫切需要解决的问题,他也在积极探求着更好的解决方法。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">谷爱凌、苏翊鸣这些奥运冠军背后,是一片硕大的蓝海市场

酷动少儿体适能运动中心品牌风采

一次尝试,收获两员大将

青少儿体适能行业正处于发展期,坐拥政策红利、人口红利、消费升级红利、市场红利。在消费升级的大趋势下,越来越多家长将时间、精力和金钱投入在孩子的陪伴和健康成长上,为青少儿体适能市场带来了全新的发展机遇。

这么好的机遇,酷动少儿的发展速度还是太慢了,吴长亮有点着急。

一次偶然的机会,吴长亮在网上点开了明德资本生态圈张晓丽教授的资本思维课程,他觉得这正是自己正在找寻的答案。于是他很快走进了线下的明德资本精英研讨会现场,也正式踏入了资本世界的大门。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">谷爱凌、苏翊鸣这些奥运冠军背后,是一片硕大的蓝海市场

青岛茗博健身培训有限公司创始人吴长亮与张晓丽教授合影

“我是个目标性很强的人,做了就不会想着输!”健身运动员超强的行动力和判断力在吴长亮身上表现得淋漓尽致。

在市值管理与创新商业模式专家王东传老师的指导下,明德的上市辅导专家团队帮助吴长亮运用资本思维仔细梳理了战略定位与商业模式,重新制定了发展计划,并将这些想法落实到了商业计划书中,变得具体可操作。

更让吴长亮惊喜的是,两位同场学习的企业家同学在了解了他的项目之后,对项目和他个人都表现出了极大的认同。一位同样来自青岛的企业家直接加入了酷动少儿团队,成为了运营合伙人;另一位律师同学也成为了他的法务顾问。

运营和法务方面两位高管的加入,让吴长亮如虎添翼,加速开启了扩张发展的征程。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">谷爱凌、苏翊鸣这些奥运冠军背后,是一片硕大的蓝海市场

青岛茗博健身培训有限公司创始人吴长亮 与运营、法务两位高管合影

成为体适能领军品牌

青少儿体适能培训的意义,不在于让每一个孩子都成为专业运动员,重要的是让孩子们建立坚实的运动基础,提升孩子的协调性、平衡能力、反应速度,并享受运动中的乐趣。然后拥有健康的身体、积极的心态,更好地迎接未来的生活。

从开始创业到如今,吴长亮的初心一直没有变。不过经过梳理之后,现在的他有了更为明确的目标:2023年,在全国实现100+规模连锁化;5年内启动IPO上市筹备计划。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">谷爱凌、苏翊鸣这些奥运冠军背后,是一片硕大的蓝海市场

酷动少儿体适能运动中心品牌风采

目前,酷动少儿的天使轮融资已经开启,东传老师独创的“国父融资法”让吴长亮对于资本有了新的想法和思路。

面对青少儿体适能培训行业内评价标准混乱、教学服务水平良莠不齐导致家长无所适从的现状,吴长亮希望带领他的团队在技术自主研发及更多的努力下,为整个行业建立一个新标准。

虽然不是每个孩子都能成为下一个谷爱凌苏翊鸣,但每个孩子都可以像他们一样,成为更好的自己。

明德也将用强大而专业的力量为酷动少儿团队保驾护航,助力酷动少儿成为中国青少儿体适能培训的领跑者和方向标!

 

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