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近日,疫情多点散发,上海好不容易迎来缓慢复苏,北京的餐饮行业又因“堂食限制”陷入经营困境。海底捞、紫光园、西贝等头部企业纷纷开启自救之路。

餐饮行业只是市场困境的缩影,事实上,在疫情的影响下,几乎所有行业都无法幸免。

头部企业尚且如此,相比之下,中小微企业显得更加艰难。背负成本重压的中小企业,死守,或者闭店、裁员,无论做怎样的选择,都需要巨大的勇气。

有人躺平,有人摆烂,可也有人靠着积极的自我救赎打了翻身仗。

沉重的资金压力、紧张的市场环境、留不住的核心人才……这场翻身仗该怎么打才漂亮?非常明显,中小企业家们太需要一个平台来获得方法与资源。为了更好地帮助中小企业实现破圈突围,明德资本生态圈资本领袖高级研讨会在南京召开。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

明德资本领袖高级研讨会活动现场

作为中小企业上市策划引领人物,明德资本生态圈张晓丽教授总结了20余年的风险投资与企业上市辅导经验,带领现场企业家们拆解资本市场的规律与奥秘,带来这场翻身仗该“做什么”以及“怎么做”的切实可落地的实战体系。

晓丽老师指出:在明德辅导的项目企业中,我们会发现有50%-80%的董事长都反应,自家企业在进行股权融资、股权激励的时候,说好的内容和合同里写的内容有出入,出现了“签错约”的大麻烦,甚至导致本应被“激励”的核心人才与公司产生了矛盾与误会。

Q:用股权激励留住人才的秘诀是什么?

A:有3大秘诀——

①百分百的信念;②描述目标结果;③真诚的分享。

因此对于一个企业掌门人而言,股权激励、股权融资等企业生存发展大事,不仅要知其然,更要知其所以然。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

中小企业上市策划引领人物、明德资本生态圈张晓丽教授

都知道要找到投资人进行融资,但投资人不好找怎么办?

市值管理与创新商业模式专家王东传老师总结了如何快速建立投资人资源4个方法——

1. 上游开发(大客户)拜访

2. 下游开发(大客户)拜访

3. 横向开发(各种平台)参与沟通

4. 关联开发(官员/其他)联络

人脉建立起来了,下一步就是落地方法的问题了。东传老师独创的“国父融资法”,让企业家们在短时间内便能够成功落地实施并有所收获。

据了解,过往参与资本领袖高级研讨会的企业家经过东传老师的梳理,很多都扭转了颓势;更有企业家运用“国父融资法”成功获得了几百万甚至上千万的投资。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

市值管理和创新商业模式专家王东传老师

此外,来自明德上市辅导专家团队的辅导专家们,也为企业家们分享了干货满满的内容。

明德投资总监马宇老师从投资人角度,分别就赛道分析、产品分析、创始人分析对项目进行深度解剖,手把手教企业家们打造让投资人眼前一亮的好项目。

Q:让投资人听明白项目的逻辑三要点是什么?

A:1.商业计划书首页:我是做什么的;

2. 产品针对的客户和我要解决的问题;

3. 同行业/竞对公司解决方案的比较优势。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

明德天盛投资总监马宇老师

明德上市项目辅导中心负责人刘亚楠老师的上市七步法,将上市过程精心拆解,充分打消了大家对上市进程的疑虑——从法务财务规范开始,到上市整体策划,最终到股改规范和申报上市,里面经常被企业家所疏忽和遗漏的陷阱,被亚楠老师在2个小时里一一指出说明。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

明德上市项目辅导中心负责人刘亚楠老师

明德 IGS上市辅导首席辅导老师陈钟老师总结上市辅导经验,为企业家们指出了上市时点的参考标准,明确了如何找到自己最适合上市的节点。

陈钟老师表示:融资不难,上市不难,企业难在自我改变;项目是靠人做出来的!

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

明德 IGS上市辅导首席辅导老师陈钟老师

明德上市产品专利辅导部部长徐耀老师深谙知识产权攻防体系,教企业家们怎么利用专利,“躺着”赚大钱。

【明德专利小tips】:

1.90%的行业都能申请专利;

2.把技术变专利,专利模式就是标标准准的“印钞机”;

3.对于非生产性企业,专利同样有所帮助,知名跨境电商亚马逊就是靠一个专利年入24亿美元的。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

明德上市产品专利辅导部部长徐耀老师

在明德资本领袖高级研讨会固定的路演对接环节,企业家们不仅可以通过实战将各位老师传授的路演秘诀融会贯通、活学活用,更能直接接触到天使投资人——明德MIC投资家俱乐部的天使投资人们走进了本次的路演现场,与9个路演的项目进行直面沟通。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

明德资本领袖高级研讨会路演现场

这对于路演企业家来说是一次挑战,更是一次机遇。台上的5分钟,足够引起天使投资人对于项目的兴趣,而会后与投资人们的深入沟通则奠定了合作达成的基础。虽然已时至深夜,但成功签订的投资意向书足以驱散企业家所有的疲惫。

因此,明德资本生态圈并不只是一个理论知识搭建的学习班,更是一个有着雄厚资源与人脉的实战平台,帮助更多中小企业实现转型突破,成功融资,拥抱资本市场。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

 

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

明德资本领袖高级研讨会路演现场

现场学员分享——

“公司有事情解决不了的,都是我自己解决,他们没法解决。所以我虽然是公司创始人,但总感觉是给他们打工的,很无奈。但我来到明德后,看《明德心》视频时,确实感受到了曾经的迷茫和无助,不禁流下了眼泪。我曾参加过别的辅导机构,我不认可他们企业的文化,感觉就是忽悠人的,我就没再去了。我觉得张晓丽老师讲的股权激励那一块,特别是我们公司,很需要。”

“首先祝各位企业家上市成功。我上台分享其实是有恐惧症的。董事长有几个评判标准,感恩,聚人能力,决断力。但我决断力是有缺陷的。昨天,我把车卖了,选择了明德,报名了IGS。非常感谢两位合伙创始人,感谢他们对我的相信和信任,我对我们的未来更坚定,我们能上市!人这辈子一定要有个导师和专家,既然明德有这么多专业老师,我们为什么不选择明德呢?我坚信跟着明德,能走到上市!”

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">9家什么样的路演企业,仅用10分钟就吊起天使投资人的胃口?

第40届明德资本领袖高级研讨会全体合影

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明德资本生态圈也将在后续为在场企业提供具体的针对性解决方案,帮助企业梳理发展路径;部分优秀企业将有机会进一步获得明德的上市辅导,精准对接投资方,更有效地帮助企业挣脱自身桎梏,实现快速发展。

明德坚信,每家企业、每位企业家都有其自身独特的价值,明德资本将助推更多中小企业转型突破,成功融资,实现财富倍增;同时帮助中小企业走向资本市场,实现成功上市,不负明德金融报国的初心!

 

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