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z-index: 108; width: 911px; height: 1279px;' mid="" deg='0'>< class="wp-article_detail_content" style="border: 20px solid rgb(247, 247, 247); overflow: hidden; width: 831px; height: 1199px; padding: 20px; background-color: rgb(255, 255, 255);"> < class="artdetail_title" style="display:block;font-family:Microsoft YaHei;font-size:20px;color:#434343;font-weight:bold;text-decoration:none;">今天,想告诉你一位女企业家,能有多敢 < class="artview_info" style="display:block;font-family:Microsoft YaHei;font-size:12px;color:#5A5A5A;font-weight:normal;text-decoration:none;"> < class="sourcedata"> 来源: | 作者:明德资本生态圈 | 发布时间: 2022-03-18 | 656 次浏览 | 分享到: < class="bdsharebuttonbox shareshow bshare-custom"> < class="artview_intro" style="display:block;font-family:Microsoft YaHei;font-size:14px;color:#868686;font-weight:normal;text-decoration:none;line-height:22px;background:#F5F5F5;border-style:solid solid solid solid;border-color:#E5E5E5 #E5E5E5 #E5E5E5 #E5E5E5;border-width:1px 1px 1px 1px;"> < class="artview_content" style="display:block;font-family:Microsoft YaHei;font-size:16px;color:#5A5A5A;font-weight:normal;text-decoration:none;"> < class="artview_detail" setsid="article207">

1

她是谁?一个有故事的人

罗萍是一个永不放弃“折腾”的人。

因为喜欢音乐,她破釜沉舟在老师面前毛遂自荐,考上了音乐学院;

又凭着一个“明星梦”从贵州孤身来到北京做了北漂;

做过记者、销售、杂志创始人、店主……她一直在前进的路上,活成自己想要的样子。

罗萍很少去想“这件事能不能做”,敢做、敢拼才是她一直以来的人生信条。换句话说,她一直在以一种很自在、很自由的状态生活着。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">今天,想告诉你一位女企业家,能有多敢

罗萍在深圳工作照

在来到北京想要考取中央音乐学院,却因昂贵的培训费用止步后,她迅速选择了新闻专业,想要成为一名记者。

毕业后,却发现在传媒这个“论资排辈”的行业中,想要出头、赚钱是一件太难的事情。她想要靠自己让家里都过上好日子,想要尽快实现发家致富。于是她凭借自己的优势,成为了一名销售。这个销售之路,让她从北京跑到了深圳。

在深圳,她仍在专业媒体领域做市场销售。有付出就有收获,凭借着过硬的业务能力和多年的资源积累,她创办了属于自己的杂志。

八九年的时间,她的杂志一度做到了当地平面媒体行业的前3名。经年付出,让她收获了鲜花与掌声。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">今天,想告诉你一位女企业家,能有多敢

罗萍在深圳工作照

2

转行?永远在路上

时间很快来到了20世纪的互联网时代,网络媒体的冲击,让纸媒受到了极大的影响。2011年,在周全的思考后,罗萍选择将杂志交付给合作伙伴,重新探寻自己的新旅程。

从前因业务出差到南京的时候,恰逢金桂飘香时节,金陵古都满城的桂花香给罗萍留下了深刻的印象。六朝古都的底蕴传承,温润清新的空气,秦淮河静静流淌,时间在这里变得安逸绵长。

离开深圳,罗萍选择了南京作为重新出发的地方。在老城区的巷子里,石板路和居民楼中间,罗萍开了一家服装店。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">今天,想告诉你一位女企业家,能有多敢

罗萍在南京创业服装店

再次创业,看起来是一个艰难的决定。罗萍却依然如考学时那般破釜沉舟,一往无前。

除了凭借自己在线的审美进行产品选品,罗萍还对整个服装店面进行了改造升级——专门开辟了休闲区,沙发、饮品、简餐,现下正流行的咖啡厅与其他产业相结合的模式,被罗萍在十年前就应用在了自己的服装店中。

很快,周围上班的白领、慕名而来的消费者,让罗萍的服装店成为了一家“网红店”。《扬子晚报》用一整版报道了这家藏在巷子中的小店——题目就叫《小店也能对抗大牌》。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">今天,想告诉你一位女企业家,能有多敢

罗萍服装店登上《扬子晚报》

3

去云南做鲜花

一场意料之外又必然的冒险

在服装店之后,罗萍也曾过了一阵“米虫”生活。有富足又包容的爱人,有足够的积蓄,让她可以每天睡到自然醒、什么也不想做就发呆一整天。无所事事带来安逸感之后,就是渐渐涌起的空虚。罗萍猛然惊觉,自己不能再这样下去。

因为对鲜花的喜爱,她先去学了花艺,然后动身从南京来到云南昆明,这里有亚洲最大的鲜花交易中心。“要做就做自己最想做的事”。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">今天,想告诉你一位女企业家,能有多敢

罗萍在云南创业鲜花品牌

一起学花艺的同学们几乎都是为了开花店,而罗萍做的正是源头的全品类鲜花批发。这些同学们成为了罗萍的第一批客户,从开始创业到开单,罗萍只用了两三天时间。创业的第2个月,她就开了自己的店面,云南千朵花卉就此诞生。

“做花店很辛苦,因为花农都是白天采花,夜里才配货送货,所以鲜花行业很多时候都是要打时间差凌晨工作的,但我喜欢这个事业,就算放弃很多,也一定要做好。

罗萍放弃了南京安逸的生活,放弃了熟悉的生活圈,甚至因为异地也不得不放弃了男友。但罗萍的每句话里有坚定、有释然,唯独没有后悔。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">今天,想告诉你一位女企业家,能有多敢

罗萍在云南创业鲜花品牌

4

要做什么?不给自己设限

鲜花是个0门槛的行业,只要有货源,什么人都可以做。但也正因为这样,整个行业没有规则、不成体系,难以做成品牌。

带着对于体系与模式搭建的困惑,罗萍走进了明德资本生态圈。经过市值管理与创新商业模式专家王东传老师带领明德上市辅导专家团队的梳理与指导,罗萍全面升级了自己的商业模式,并开始着手搭建服务体系,打造大平台的雏形。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">今天,想告诉你一位女企业家,能有多敢

罗萍创业进入鲜花行业

“目前我们已经开始在北京、南京、贵阳做试点,效果很好,与花店合作的模式,让我们真正可以做到‘从源头送到客户的桌头’,而在未来的10年内,我们都不会有竞品上市公司!”

中国有6.8亿的女性,鲜花市场空间巨大。如今的罗萍,有源头供应链,有商业模式,有营销方法,这足以让她把千朵花卉创造成一个有影响力的领军品牌。

不是“发展”,而是去“创造”,创造更有意义的品牌,做更有价值的事。罗萍是一个新鲜的创业者,也是一位乘风破浪的独立女性,还是一名扛起了上市大旗的企业掌舵人。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">今天,想告诉你一位女企业家,能有多敢

罗萍送鲜花给明德资本精英研讨会活动

5

从现在到未来

创造属于自己的生活

“从现在到未来,我都要与鲜花在一起。未来,我要打造一座‘玫瑰庄园’。在那里,每天醒来就有鲜花围绕;是每个女生梦里向往的自然;是我们想要追寻的诗与远方;有自由自在,我们理想中的自己。”

“我在鲜花之路转型上才刚刚开始,靠我一个人去实现很多人的梦想是非常艰难的。我希望有更多的人愿意加入进来一起去实现。也许,路是我去铺,然后有更多的人来助力。希望能借助明德这个平台,找到更多的投资人和志同道合的合作伙伴。我们一起来创造我们的生活。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; text-align: justify; color: rgb(34, 34, 34); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 'PingFang SC', "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; box-sizing: border-box; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">今天,想告诉你一位女企业家,能有多敢

罗萍握手明德天盛投资总监马宇老师

在每一天,都在鲜花中遇见更好的自己,这是属于罗萍的浪漫主义;

在现阶段,融资、发展,打磨商业模式最终上市,这是属于罗萍的现实梦想。

明德资本生态圈,为每一位企业家的梦想保驾护航。

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