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z-index: 108; width: 911px; height: 1279px;' mid="" deg='0'>< class="wp-article_detail_content" style="border: 20px solid rgb(247, 247, 247); overflow: hidden; width: 831px; height: 1199px; padding: 20px; background-color: rgb(255, 255, 255);"> < class="artdetail_title" style="display:block;font-family:Microsoft YaHei;font-size:20px;color:#434343;font-weight:bold;text-decoration:none;">从虚拟idea到6000万用户独角兽,它是怎么实现价值突围的? < class="artview_info" style="display:block;font-family:Microsoft YaHei;font-size:12px;color:#5A5A5A;font-weight:normal;text-decoration:none;"> < class="sourcedata"> 来源: | 作者:明德资本生态圈 | 发布时间: 2022-03-18 | 326 次浏览 | 分享到: < class="bdsharebuttonbox shareshow bshare-custom"> < class="artview_intro" style="display:block;font-family:Microsoft YaHei;font-size:14px;color:#868686;font-weight:normal;text-decoration:none;line-height:22px;background:#F5F5F5;border-style:solid solid solid solid;border-color:#E5E5E5 #E5E5E5 #E5E5E5 #E5E5E5;border-width:1px 1px 1px 1px;"> < class="artview_content" style="display:block;font-family:Microsoft YaHei;font-size:16px;color:#5A5A5A;font-weight:normal;text-decoration:none;"> < class="artview_detail" setsid="article206"> < class="show-monitor" style="margin: 0px; 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作为一个以APP和新媒体矩阵为主要载体的知识服务平台,有书从2014年成立至今,已经积累6000万的用户。这成为了很多app和知识付费项目羡慕的成绩。

那么有书都做了什么,才实现这样飞速增长的成果呢?简单来说有两大点——

第一点就是轻资产模式,中间环节少,良好的运作模式可以吸引优质的内容创作者不断加入进来,低成本高质量地为用户提供内容,形成良性的循环;
第二点是建立了线上社群+线下活动的运营模式,为读者打造了一个全方位、立体化的学习共同体,提高了核心用户粘性。
立足于用户需求,又沉浸到用户中去进行验证,有书的从用户出发有效证明了,
独特的产品理念和运营策略,是挖掘知识服务新蓝海的重要一环。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; box-sizing: border-box;">从虚拟idea到6000万用户独角兽,它是怎么实现价值突围的?

图片来源网络

那么作为中小企业家的我们,该如何确定适合自己企业发展的商业模式与营销模式呢?

带着这样的问题,带着对于融资的迫切需求,带着对企业经营、商业模式、团队搭建的种种困惑,来自全国各地的企业家们走进了明德资本生态圈,走进了IGS上市辅导体系的现场。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; box-sizing: border-box;">从虚拟idea到6000万用户独角兽,它是怎么实现价值突围的?

明德IGS上市辅导体系活动现场

很多企业家都是在听完知名风险投资人、中小企业上市策划引领人物张晓丽教授讲授的资本思维后开始逐渐触及问题核心的。

他们将公司遇到的瓶颈交付到明德IGS上市辅导专家团队手中。在专业团队的梳理和辅导下,他们带领高管团队梳理资本思维,进行了一系列的调整与尝试,打开了产业升级和融资对接的大门。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; box-sizing: border-box;">从虚拟idea到6000万用户独角兽,它是怎么实现价值突围的?

市值管理与创新商业模式专家王东传老师

作为市值管理与创新商业模式专家,备受企业家信赖与追捧的王东传老师对于营销模式有着独到的见解。

怎样的营销模式更受资本的追捧?

——可持续、高成长的营销模式

——快速、大量、低成本、可复制!

——以每年不低于50%的增速,且能持续5年以上!

明德独创的营销九剑,让企业在产品、人员不变的情况下,实现业绩翻倍、资本青睐!

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; box-sizing: border-box;">从虚拟idea到6000万用户独角兽,它是怎么实现价值突围的?

明德蓝鹰上市辅导中心产品专利部部长徐耀老师

此外,企业发展,专利先行。

明德蓝鹰上市辅导中心产品专利部部长徐耀老师为现场企业家们带来了创新思维与专利挖掘方法,教大家如何“批量”打造专利,让企业立于不败之地。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; box-sizing: border-box;">从虚拟idea到6000万用户独角兽,它是怎么实现价值突围的?

明德蓝鹰上市项目辅导中心负责人刘亚楠老师

明德蓝鹰上市项目辅导中心负责人刘亚楠老师则从实际案例出发,现场讲述如何设计商业模式专利,打造行业垄断地位。

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; box-sizing: border-box;">从虚拟idea到6000万用户独角兽,它是怎么实现价值突围的?

明德IGS上市辅导体系活动现场

学员反馈——

“今天听了老师的课,懂得了自己要以产品为王的理念,深有感触。接下来我们会按照讲的内容来去进行策划自己的产品,加上营销,我对我们的企业非常有信心。而且晚上听老师仔细讲解了国父融资法,明确了自己现在融资的需要。目前关于估值啊等几个方面我还存在一定的问题,要安排时间过来继续学习,把这些问题彻底解决掉。”

“我非常期待路演,一直想通过现场路演锻炼锻炼,获得更多资源,希望能尽快获得在明德现场路演的机会。这几天学习和咨询的收获也很大,回去就马上落实去做,初步估计能融到400万。

“今天的课程很烧脑,但是收获很大!尤其是我自己的固废处置移动工厂项目,以后打算根据客户的具体问题和行业进行定向研发。昨天晚上我赶回宁波见了一位投资人,对方想要收购我,但我没有同意,我还有更高的发展。后面想要进入专利辅导,进一步提高我们的核心竞争力。”

< class="pgc-img" style="margin: 18px 0px; padding: 0px; border: 0px currentColor; border-image: none; box-sizing: border-box;">从虚拟idea到6000万用户独角兽,它是怎么实现价值突围的?

第25期2阶明德IGS上市辅导体系全体合影

资本纵横—IGS上市辅导体系,是明德资本生态圈专为中小企业打造的上市实战辅导体系。IGS辅导企业制定上市计划、融资方案、设计战略与商业模式、强化企业营销宣传、提升企业专利优势、塑造企业核心团队等,使企业在短时内间,拥有符合专业PE投资人中意的形象,从而快速实现第一轮PE融资的目标。

IGS上市辅导体系全力为企业打造受资本追捧的商业模式、产品模式、团队模式、营销模式,支持中小企业融资和上市。明德资本生态圈陪同IGS的家人们一同成长。

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明德资本生态圈

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